A Search engine Optimization is process or technique for utilizing the Search engine capabilities to present the web page or website, making it appear on the search engine result page (SERP) during a search engine query as an organic or unpaid result. In contrast, the better the website ranks on the Search result page the better chance of the website to be clicked by users and hence the increase the chances for more conversions.
SEO is a recurring process which consider how the search engine functions or how its algorithm governs the website or web page content, links and structure.
Basically, there are two approach which have been adopted to achieve Search Engine Optimization for any website or web page.
On Page SEO
Off Page SEO
According to HubSpot, 80% of a website's traffic begins with a search query. Which is why search engine optimization is so critical in generating potential leads and conversions.